It was around October 2012 and Iyanya was getting desperate.
He had won Project Fame four years earlier and his career seemed to be going nowhere. He had also released an album that went plastic (it completely flopped) and he was contemplating on quitting the music industry altogether.
Imagine you were Iyanya for a minute (Please, just go along with me on this).
So imagine you were in Iyanya’s shoes. You had just won a singing competition, which made you a star overnight. Now, all the songs you’ve recorded and released are not even being played on the radio. It’s a new day and a new dawn and Afrobeats is taking over the world. What would you do?
I’m sure you’d have done exactly what he did – by recording an afrobeat song- “Kukere”. So now you have a potential hit song in the bag, how do you proceed? You shoot a low-budget video just to promote the song. Ok, so now hit song – check. Video – check.
Ok, so now what else? The song’s upward momentum on the charts is good, but not that great. You need something else to take the song into the stratosphere of African music. Think, think!
(It seems you cannot come up with the anything so let’s get back to my story)
“How can we raise your profile beyond what it is now? How do we get people interested in you as an artist and get them to patronise your music?” his manager asked.
“Let’s create a publicity stunt,” Iyanya replied. Then it clicked. “Can we get Yvonne Nelson on board?” his manager asked.
“Ah, Yvonne Nelson. Perfect,” Iyanya said.
According to information gathered from a well placed source in the music industry, Frontpage Media can confidently reveal that Yvonne Nelson and Iyanya’s supposed “fling” was all a media stunt from beginning to end.
Speaking to Frontpage under the cloak of anonymity, the source revealed that, just soon after Iyanya released his “Kukere” song, he and his management were at pains to make the song a hit in Ghana. In order to do that, they came up with a scheme to create a media hype around a supposed “fling” between Iyanya and Yvonne Nelson, who was always in the media for doing one thing or the other at the time (she still hasn’t changed, has she?).
So they created a publicity stunt involving the two celebs in order to gain traction for the song. The public on their part could not help but swallow the hoax hook, line and sinker, as they couldn’t know any better.
But Frontpage Media can now exclusively reveal that this supposed relationship never existed and has never existed. It was all a hoax. A lie.
Look out for more updates on this issue on this page.